Kenya & Media

Branding is a priority for any and every business that wants to be seen by the public. The way you package a company, product, or service, has a lot to do with its potential success. From the color of the logo to the word font on your business cards, the delivery of a company is just as important as the products and services it offers. Oftentimes, many companies are judged by their branding and/or lack of branding. Most people only deal with companies that are willing to invest in themselves and reflect positive and professional images. Having a website or not having a website is important. Deciding whether or not to have a mobile app is very important in this climate. These are just two branding choices a business owner has to make to properly brand themselves. Businesses have a lot of decisions to make in regards to their branding and one bad mistake could have a negative impact on the company's future. There is no set way to brand but there are some principles that are clear acr...

Since the start of this blog, we’ve explored the advances of technology and several different devices and services that have altered the way we interact with one another. As technology continues to grow and social media continues to blossom, the margin between humans and technology is slowly getting thinner and thinner. More and more each day, devices and services are created to help humans perform and/or communicate better. These advances have led to many life-changing contributions and provided easier ways for people to complete tasks. While the burst of access appears to be a great change for mankind, the amount of content that has entered the cyber world is now startling. With so many people able to access the internet and the internet becoming a open forum, literally anyone, anywhere can make a contribution to the world wide web, regardless true or false. Without any expertise, credentials or authority, many individuals have found a way to use their access as a way to influence ot...

With the rise of technology and social media, a burst of independency and freedom came about for many not just tech companies. Individuals all over the world found their voice and utilized social media platforms to be heard. With the World Wide Web now a common trend at work and school, for personal and professional needs, people are utilizing their technology and social media to share and inform others. Blogs have given newspaper editorials “wings" on the internet, giving writers and journalists an outlet, as well as, amateurs and naysayers a place to share and possibly connect with like-minded individuals. Without much knowledge necessary, journalism takes a backseat in most cases when it comes to blogging. In some situations, blogs are just an opinionated essay written by an individual and placed on a platform for their followers and subscribers. Many blogs have made positive contributions to society, adding to theories and providing information and insight from a grassroots le...

The advances in technology have not only shaped the way devices are created, it has also shaped the way we communicate. Technology has impacted how companies communicate with consumers, teachers with students, parents with kids, business professionals with peers and vice versa. With the help of new hi-tech products and services, communication is continuing to evolve along side technology. Social media has taken this evolution to new heights. With popular social networking platforms like Facebook, Twitter and Instagram growing daily, it is very obvious that these platforms are here to stay. Over the years, I seen the evolution of social media in my personal and professional life. Luckily, as a graduate student, I’ve seen many of my instructors incorporate social media in the classroom, allowing us to see its importance in our personal lives and in our careers. As time continues, my usage of social media has changed and evolved just like technology and the networking platforms. Initially...